Are You Popular? 1947 Coronet Instructional Films Social Guidance
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“One of the best examples of post-World War II social guidance films, with examples of “good” and “bad” girls, proper and improper dating etiquette, courtesy to parents, and an analysis of what makes some people popular and others not. A scream and a sobering document of postwar conformity.”
“DRAMATIZES BEHAVIOR OF TWO TEEN-AGERS TO ILLUSTRATE CHARACTERISTICS OF PERSONALITY WHICH LEAD TO POPULARITY & SUCCESS IN DATING. CONTRASTS CAROLYN, ATTRACTIVE NEWCOMER IN HIGH SCHOOL, WITH GINNY, WHO IS WILLING TO DATE ALL THE BOYS BUT IS UNPOPULAR WITH BOTH BOYS & GIRLS. SHOWS HOW CAROLYN & WALLY ARE CAREFUL OF THEIR APPEARANCE, POLITE, CONSIDERATE IN ARRANGING DATES, ETC. ”
Public domain film from the Prelinger Archive, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
http://creativecommons.org/licenses/by-sa/3.0/
http://en.wikipedia.org/wiki/Social_guidance_film
Social guidance films constitute a genre of films attempting to guide children and adults to behave in certain ways. Typically shown in school classrooms in the USA from the 1950s through the 1970s, the films covered topics including courtesy, responsibility, sexuality, drug use, and driver safety; the genre also includes films for adults, covering topics such as marriage and how to balance budgets…
History
Social guidance films were generally produced by corporations such as Coronet Films, Centron Corporation, and even Encyclopædia Britannica, but the films were also produced by maverick independent filmmakers such as Sid Davis, dubbed by author Ken Smith as the “King of Calamity” for his often calamitous narratives…
Appearances in other media
As films in this genre are usually in public domain, they have been used in more modern productions outside of their intended purpose. A number of short social guidance films, such as Posture Pals and Are You Ready for Marriage?, were featured and lampooned on the television comedy series Mystery Science Theater 3000 to provide padding for episodes in which the featured movie and host segments could not fill out the program’s roughly 90-minute running time. On The Weird Al Show, clips from still other films were taken and edited together with new voiceovers to make parodies…
http://en.wikipedia.org/wiki/Coronet_Films
Coronet Films (also Coronet Instructional Media Inc.) was a producer and distributor of American short social guidance films from 1946 to the early 1970s founded by David A. Smart. The company, whose library is currently owned and distributed by The Phoenix Learning Group, Inc., produced instructional films aimed at young teenagers and high school students which were produced by dozens until the mid-1950s when production tapered off. Social guidance on topics such as dating, family life, courtesy and citizenship were typical themes of the films with occasional educational topics such as the solar system and the human body.
Coronet was active during the 1973-4 school year when they placed over 60 titles for evaluation with Project METRO of the Capitol Region Education Council (CREC), in central Connecticut. Titles included A Is For Alphabet, Color, Color Everywhere, Dating Scene, and Understanding Shakespeare: His Stagecraft. Many of the titles in their catalog were produced early in the post-war film boom; they were typical of the quality, production values, and content of media of the period: no better, no worse, and often humorous in the context of the post mid-1960s sexual revolution, but true artifacts of their time.
After the earliest films entered the public domain (a large percentage of the library is still privately owned), the films of Coronet were recognized by many as notable kitsch, especially after a few became shorts for Pee-wee’s Playhouse & the cable TV show Mystery Science Theater 3000 which mocked the films’ production values and underlying messages. Shorts featured on Mystery Science Theater 3000 include Are You Ready for Marriage? and What to Do on a Date. The 1947 film Shy Guy featured an early appearance of a 19-year-old Dick York. Many films were directed by Ted Peshak. Many of Coronet’s other films were later riffed by Rifftrax, a successor to MST3K, created by former MST3K cast member Michael J. Nelson…
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