Hurry Up & Wait

How do you talk to teenagers about abstinence and actually have them listen?

Create work that’s worth being heard, empowering youth to believe that they’re worth the wait.

Teenagers. They’re moody, brooding beings who shun authority in favor of peer-to-peer guidance.

They spend their days trying to make sense of adult issues, such as sex, on top of maintaining frenzied schedules, often running from class to meets to shopping trips to hang-outs and so on.

Nebraska Department of Health and Human Services (DHHS) came to us with a seemingly impossible task: make high school students slow down and listen to a message about abstinence.

We knew the work had to speak to young adults in their own words, on their terms and level — no preaching, soapboxing or finger wagging. And it had to be easy to grab and share, for students and educators alike.

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